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Today’s Burning Question: Is the Industry Overrun with Botnets?
ADOTAS – Inspired by recent coverage of the issue by both AdWeek and AdExchanger, we asked our panel of industry leaders: “Has botnet traffic increased exponentially in the age of programmatic buying...
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Combatting Click Fraud: An Ad Network Checklist
ADOTAS — Click fraud remains a nettlesome problem for advertisers, but employing due diligence and the right strategy to mitigate the risk will help protect campaigns. The advent of malware-laden...
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SPECIAL REPORT: Ad Fraud and the Anatomy of a Botnet
ADOTAS – The hallowed halls of online advertising are no longer safe. The topic of ad fraud has recently forced its way into the spotlight, even though its nefarious practice has been around for...
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